Customer Case Study – Taboola

Taboola Goals & Challenges

Taboola is a top discovery and native advertising platform that connects advertisers with interested consumers. Taboola’s advertiser base is an ideal fit for NotifyAI’s Push Notification users since their algorithm is based off of user engagement. Taboola was looking to expand their publisher connections to include Push Notification traffic that hadn’t been fully tested in the past and together we have added thousands of websites to our channel integration and reached users across desktop, mobile, and tablet devices.

The Strategy

We developed a custom API strategy that allowed us to connect to Taboola’s advertisement recommendation feed that was normally built for native, but our team took and customized it for push notifications. We were able to deliver the highest performing ad at the time of request based while remaining compliant to Taboola’s advertiser requirements. By segmenting our websites into vertical groups, we were able to set up custom channels with global reach.

Results

• 40 + Custom Channel Integrations World Wide Push Notification Inventory 30% CTR, 2.2 M clicks / monthly
• Maintained 35% Click to Conversion Ratio 745 M impressions / monthly
• [AD] compliant

Revenue & Next Steps

• Average of $200k / Monthly in Ad Revenues Constantly adding new channel segmentations to optimize Click to Conversion Ratio.